Ranking at the top in different aspects of life has been proved to be met with challenges and certain levels of difficulties; only the smart have found a way to maneuver. Recently ranking at the top of a Google search is the quest of most website as people no longer waltz into shops and casually pick products off the shelf and pay for them. Everyone wants to know the worth of whatever they are buying; so, they search the net to know more about the products and also check for better ones. In this case, the success and failure of your brand or company depends most times on where your website ranks on Google page.
Does your company or brand rank on pages where people don’t get to before they give up searching for your line of products and settles for another? Then your company is on the path to performing poorly. One of your primary aims as a company owner is to get customers to see your products and patronize them, and the best way to do that is to have your company’s website appear on the first three pages on search engines. This positions your products where old and new customers can easily find them and patronize your company. Remember the number of clicks you get from customers who open your website to see your products or read through what your company offers gives more relevance to your site and makes search engines project your website.
Therefore if you desire your company to grow and your product or website to be seen by these consumers, you have to know how best you can utilize your knowledge of SEO (Search Engine Optimization) to get to the top of a Google search page. How? You may ask.
The few tips below are your ride to improving your ranking on Google and other search engines:
Search and optimize keywords for your text
Keywords set you apart from the rest as it is one of the necessary tools for the best ranking on Google. Therefore go ahead and find the major keywords people would tend to look out for when searching for items related to your text. This keyword search you can do using Google AdWords Planner or Google Trends. Setting up your text with the right keywords will draw more visitors to your site and get you a CTR which will be noticed by search engines.
Optimize the title of your content
After searching for keywords, sit on your creative chair and think of the shortest title which is attractive and can comfortably harbor your main keyword without altering the meaning of your title. Google says ‘the shorter the titles, the better.’ Therefore your text should be between 50 to 67 characters long. Your choice of words matter too as your positioning on Google page depends on it.
Meta-description; your next step to the top
Make maximum use of your meta-description. Since it is a brief description of the content of your page; that is the content that appears on search engines during searches, it shouldn’t contain more than 153 characters. Your Meta-description should carry your keywords in strategic places.
Focus more on making your meta-description attractive and contain what will lure searchers into your website.
Search and adopt Link Building measures
Incorporate Link building techniques that would aid easy navigation around your website. These famous link building techniques that will work wonders on your site include;
Internal links: Those links that redirect searchers to another page in your website. This link building technique ensures that users of your products or contents spend more time on your site while navigating their way from one product to another. However, ensure that you don’t make the links excessive which might brew annoyance and rejection of your site by users. You do not want users to avoid your site like it was flea infested.
External Links: these links are generated and earned from other partner brands whose contents are related. This is a mutual form of building relevance of contents of related websites which go into partnership with you to exchange external links. Together both parties rise, and everyone goes home happy.
Google loves shorter texts, but that is restricted to titles and meta-descriptions. Your content must be up to 300 words to have a chance to rank well on Google page and other search engines. Content sizes of 500, 1000 and more words tend to rank better as they tell more about the subjects they cover.
Usability and Accessibility of your website
Your website is up and running with interesting contents and an attractive title but how accessible and usable is it. Websites with good usability and accessibility are easy to find but do not just materialize with these good qualities. To have good usability and accessibility, you have to develop a standard layout for your website and work on your SEO while the creation of the site is ongoing. Ranking on Google’s first page with a terrible layout only scares users away. It’s just like using a scrappy engine for a brand new car. Complete crap! Right? Remember also that you shouldn’t load your site from the clicks or weigh in the volume of tools and data to enable good user access to your content.
Scrutinizing each of the tips above will go a long way to drag your website out of the rut or send your new site dancing atop other older ones one Google’s first page. Remember to take extra care with your keywords, title and contents, they have the potentials to make or mar your company. Have fun setting up your best-ranked site.