SEO violations & ranking penalties

SEO violations & ranking penalties
Make no mistake — search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines deem “spam” or “black hat,” which could result in your pages receiving a ranking penalty, or worse, being banned from the search engines entirely.

Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.

Weighting of search ranking factors

All the factors we show are weighted on a scale of 1 to 3, as shown in the top right corner of each factor, as well as reflected in the hue of that factor. A weighting of 3 is most important and is something you should pay special attention to because it has a bigger impact than other factors.

That doesn’t mean that factors weighted 2 or 1 aren’t important; they are. It’s just that they are of less importance, relatively speaking, in terms of the other factors on the chart. Violations are also weighted, but in negative numbers, with -3 being the worst and potentially most harmful to your SEO success.

The weighting is based on a combination of what search engines have said, surveys of the SEO community and our own expertise and experience in watching the space over time. We don’t expect them to be perfect. Not everyone will agree. Your mileage may vary. But we’re confident it is a useful general guide.

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