Search Engine Optimization simply referred to as SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. When it comes to getting your brand in front of the right people, you’ve got a bunch of different options but SEO is usually the most suitable and free option.

SEO is 100% free. By focusing on SEO, or search engine optimization, you’ll boost your rankings for important search terms and help consumers find your website.

Some of the SEO best practices and tools have proven to help growing brands improve SEO and get in front of the right people.

Blog SEO Plugin

This is an SEO plugin that will help you optimize each piece of content for search. If your blog is hosted on WordPress, you can’t do better than the Yoast SEO plugin.

Google Search Console

Google Search Console has a million and one powerful features. You can start with it by using it to submit your sitemap to Google and identify any errors on your website that might prevent search engines from indexing your pages

Google Analytics

With Google Analytics, you can see how people are finding and engaging with your website in incredible detail. This is another tool that offers a ton of functionality, but it’s surprisingly easy to use for SEO research. To get started, check out this straightforward guide to Google Analytics for SEO, written by the always-brilliant Neil Patel.

Google Keyword Planner

With Google Keyword Planner, you can identify the keywords that your target audience is searching for. Then, you can use these keywords to inform your content strategy and make sure you’re publishing content that people want to read. Keywords are words or phrases that people search for online. They can range from short tail keywords to long tail keywords.


Also, one way to improve your SEO is to look at keywords your competitors rank for. Some SEO tools will show you your competitors’ search rankings and give you the chance to use the same keywords as theirs. We at Upperlink Domains can assist you and your brand with your SEO needs. Contact us today

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